Packaging and Merchandising Design - Exercises
I.D: 0354962
COURSE: BDCM
WEEK 2 - WEEK 5
03/04/2023 - 04/05/2023
MER 60104 - Packaging & Merchandising Design
LECTURE | WEEK 1 | 07/04/2023
Brief and overview of our module assignments and exercises. What do we need to prepare before we start our project.
Exercise 01: Packaging Analysis
Explore existing packaging design. Choose 4 existing package design & study on it, practicality, economics, carries brand image. Write short report.
Exercise 02: Box Making Exercise
-Making box based of two loose items. Loose item or an item which you feel doesn't have a good box design. Within certain size. Product shouldn't be larger than 30cm.
Project 01: Promotional Packaging for Happy Meal
Need to introduce new construction but the design should not be too far from original design together with fries. It should include educational information. Encouraged to use lasercut studio.
Project 02: Innovative Packaging
Will be the collaboration project with School of Biosciences and Business.
Required to submit both physical and digital as print and digital will be able to provide two different looks.
LECTURE | WEEK 2 | 13/04/2023
Introduction to Packaging
- Packaging is a critical part of our daily lives as it impacts the way we live in society.
- Packaging has to meet the demands & standards of changing consumption, locations & occasions.
Notes:
- In 1866, familiarity came with packaging which allowed for consumers to remember brands.
- In 1916, Coca cola used to be sold in pharmacies but expanded when there was heaping positive feedback.
- Barcode is used to keep track of stocks. It helps document all information for a store. When stocks are low, companies will then order more of the said product.
- Plastic bags aren't as durable as they are bio-degradable.
- Packaging has evolved over centuries as they are produced to meet a ned.
- The greater the need, the more energetic the response from consumers.
- The usage & aesthetic of packaging has become more sophisticated over time.
- Almost everything we buy today is sold in some sort of packaging to preserve freshness, prevent contamination or protect from damage.
- Packaging is a creative business which involved forms, structures, materials, colours, imagery, typography & design elements with product information.
- It is designed to contain, protect, transported, dispense, stored, identify & distinguished in the marketplace.
- Protects the contents/product from shock, vibration, compression, temperature, etc.
- An example is the egg box which is made of recycled & moulded card pulp.
Information Transmission
- Packages & labels communicate to consumers how to use, transport, recycle or dispose of the packaging or product.
- Example: Dutch Lady Milk @ the back showcases how to throw the product away using infographics.
- By law in some nations, some information is required to be on certain packaging.
- Example: The food products from USA have to follow the USA FDA regulations.
Transport
- To safely & conveniently transport the product from manufacturer to consumer.
- Gains function as the package helps transport, carry, ship & distribute the product.
- From the manufacturer, cardboard boxes are usually used as they are durable & strong & able to hold bulks of product. From manu to store, store to cust, etc. Manu>store is tertiary packaging which is a big brown box which can hold a lot of product. The package helps deliver to all around the world.
Communication
- Allows a product to stand out from competition, communicate an emotional message to the consumer and imprint itself on an individual's conscious.
- Reflects the brand
Display
- Displays an attractive image to gain sales
- To display of shelves due to shape. Can attract consumers. Will boost sales of product.
Marketing
- Encourages potential consumers to purchase the product
Mandatory Information for Packaging
- Brand Logo
- Company Logo
- Manufacturer Address
- Net content
- Benefits
- Weight
- Ingredients
- Usage/dosage
- Expiry
- Barcode
- Halal Logo
- Brand Logo: Coco Crunch
- Company Logo: Nestle
- Some products will only have the company logo
Packaging Design as Communication
- The core of packaging design is visual problem solving (Introducing a new product, improving the appearance)
- To solve a design problem, innovating solutions by conceptualising, rendering to 3D design, design analysis, technical problem solving are to be used.
- As a creative tool, packaging is a means of expression.
- A product’s expression, one that attracts a target consumer market, is achieved through a creative process in which physical and visual elements work together to communicate emotional, cultural, social, psychological, and informational cues to the target consumer.
The Design Process
Mission Statement: Write out the mission statement that states the purpose, goals, focus & motivation for the document.
Identify the market: Identify the target audience.
Questions to ask before starting a project:
- What is the budget?
- What is the purpose of your design piece?
- Who is the intended audience?
- What kind of information will your project include?
- What kind of image do you want to project?
- What are the printing specifications?
Extra Notes:
- Primary packaging: the one holding the product itself.
- Secondary packaging: Holds a product, or comes as a free gift alongside the main product
- Tertiary packaging: Holds secondary packaging & primary packaging to be transported.
LECTURE | WEEK 3 | 20/04/2023
Tools required for a packaging designer:
➻ Metal ruler
➻ Scoring tool
➻ Cutting mat
➻ T-square
➻ Adhesive
➻ Cutter
LECTURE | WEEK 4 | 27/04/2023
Types of packaging materials:
➻ Metal
➻ Carton
➻ Aseptic
➻ Plastic
➻ Glass
About Barcode
Background must be white but the positive space can be any colour, advantages:
1. Data entry is faster
2. Bar-code system is accurate, almost error-free
3. They are reliable as various forms of error checking built into the code
LECTURE | WEEK 5 | 04/05/2023
Without colours, it is very hard to resonate with consumers. Example for setting apart products: Pepsi blue and Coke red. Colours could give the wrong impression if used wrongly.
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INSTRUCTIONS
EXERCISE 01 : PACKAGING DESIGN CASE STUDY
We were required to choose 4 packaging that we wanted to analyse. We need to prepare 4 packaging product physically and discuss about it in Google Docs.
I started writing my points and analysis into Google Docs for each of the packaging
To study the packaging, I have took the photos of detailed packaging.
My Google Docs : View Here
Figure 1.4 - Final case study, PDF
EXERCISE | WEEK 2 | 13/04/2023
EXERCISE 02 : BOX MAKING
BOX 01 : ITEM & SKETCH
The first item I've chosen is the Starbucks Tumblr. My idea is to create a box with a window so that the design could be seen, also the cap of the Tumblr that consist a handle will be exposed outside so that the handle can be hold by hand.
Below are my sketch :
Figure 1.5 - Starbucks box sketch, PDF
Figure 1.6 - Starbucks box progress, jpg
BOX 02 : ITEM & SKETCH
The second item I will be doing a set of Loccitane product that consist of 2 body wash and 1 sanitiser. I will be using a foam board for the inside of the box to place the items in place. I also added a handle so that it is easy to carry.
Below are my sketch :
Figure 1.7 - L'occitane box sketch, PDF
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FINAL SUBMISSION
EXERCISE 01
Google Docs : View Here
Figure 1.9 - Exercise 1, PDF
EXERCISE 02
Google Docs : View Here
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