Packaging & Merchandising Design - Project 1

NAME: SARAH CHEONG YINSHI

I.D: 0354962

COURSE: BDCM

WEEK 5 - WEEK 7

04/05/2023 - 18/05/2023

MER 60104 - Packaging & Merchandising Design

MIB :

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WEEK 5 | PROJECT 1 | PROMOTIONAL PACKAGING

Before we construct our design, we need to come up with an educational message for the target audience - the kids. My first idea was too deep to understand so I came up with a 2nd idea with a more direct message. Here is my record for my first and second idea:

WEEK 6 | PROJECT 1 | PROMOTIONAL PACKAGING

For my first sketch, I started to try out the color on the Happy Meal box and did a design for the McDonald's logo to apply on the front of the packaging.

Figure 1.1 - learning card 1

Figure 1.2 - Vectors

Figure 1.3 - learning card 2

Figure 1.4 - Outline of packaging

Figure 1.5 - first attempt on front page

Figure 1.6 - Logo attempts

Figure 1.7 - Progress record

WEEK 7 | PROJECT 1 | PROMOTIONAL PACKAGING

My second sketch was too empty and after given feedback I manage to fill up spaces

Figure 2.1 - Refinement

PROMOTIONAL PACKAGING FINAL SUBMISSION

Figure 3.1 - Final Submission, PDF