NAME: SARAH CHEONG YINSHII.D: 0354962 COURSE: BDCM
WEEK 10 - WEEK 13
12/06/2023 - 02/07/2023
GCD 61404 - PUBLISHING DESIGN
INSTRUCTIONS
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Working together for Brand Corporate Identity Task 4
Layout Inspiration
Figure 1.1 - Layout Inspiration
Narrowed it down to 3 layout that I think it is most suitable for my brand - Solace Studio :
Figure 1.2 - Choosen layout Inspiration
Format + Grid System
Suggested size for brand guidelines - 1920px x 1080px
Figure 1.3 - Grid system
First attempt using the 3rd grid system:
Figure 1.4 - Trial 1
Second attempt using the 3rd grid system:
Figure 1.5 - Trial 2
Navigation
My first attempt for the navigation was using the full top on the page from edge to edge (figure 1.4 & 1.5), getting feedback from Mr Vinod that the movement will be too big to click on it from this edge to the other. We had 1 hour in class to come up with new navigation layout, and Mr Vinod agreed to go with the hanging light looking cup -
Figure 1.6 - Navigation
My attempt after trying out the interactive buttons and layout :
Figure 1.7 - Attempts
Image Photography Source
For my content page for every chapter I uses a brighter tone of image at first, but Mr Vinod says it doesn't really have the consistency to match with my other images, so I tried looking for more sorrow feeling photography on Behance.
These are the few photography I though it would match my design style:
Same to my Brand Story page, the background image does not tells much about my brand, and the feedback given was that I have exceeded the word count in a row, it fills out my whole page with text. My refinement was to keep this page a clean black background, following my grid system all my text will be placed staring from half of the grid :
Figure 1.9 - brand story (before)
Figure 2.0 - brand story (after)
Figure 2.1 - brand story (grid system)
For some of my pages I was suppose to leave some white background but some of it seems to be a bit too raw and empty, my suggestion was to make some adjustment to some of the page. I did on my Brand Value page, added an image to fill up the empty space:
Figure 2.2 - brand value (before)
Figure 2.3 - brand value (after)
Navigation Improvement
It was given feedback that I need to indicate which section is it at, to let the readers know when they are looking at my guideline they know exactly which section they're at. To do so, I added a color changer on the navigation vectors, to indicate the sections. For example, on the content section the circle vector will turns green; on the brand section the tears vector will turns green..
Figure 2.4 - navigation (content) green circle
Figure 2.5 - navigation (the brand) green tears
Figure 2.6 - navigation (logo system) green tears
Figure 2.7 - navigation (application) green circle
My logo improper usage was presented without any interaction, I feel like I could still improve on this part. I tried to make a pop up box to show the description of text:
Figure 2.8 - logo improper usage
Figure 2.9 - logo improper usage with pop up box
After feedback from Ms Lilian, she suggest us to add a last page for the brand guideline instead of ending it randomly. So I added a contact page at the end with the brand's contact information.
Figure 3.0 - Refinement
Also suggested by Mr Vinod to add a rollover to the icon buttons even it doesn't link it to the contact, it is to let readers know that it can be clicked:
Figure 4.2 - Final Solace Studio Brand Guideline, PDF Interactive
Figure 4.3 - Page 9 Interactive
Figure 4.3 - Page 19 Interactive
Final Brand Guideline, JPG
Figure 4.5 - Final Solace Studio Brand Guideline, JPG
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FEEDBACK
Week 11
Navigation bar each section is too far away, it is very hard for readers to click from right to the end left. Consider a more creative way. First idea of the navigation looks much better with the hanging cup light looking design. For brand typefaces, best not to include the brand logotype.
Week 12
Design and layout looks fine, but the use of some images might want to search for a more consistent theme, some are dark but some are very strong in colours.
Week 13
Much improvements for this week. The images fits very well to the theme that brings reader into the vibe. The use of playful arrangement is brave but in the same time consistent, like the text placed above of the images. Good layout and consistency. For the brand typeface, consider to let readers understand how the typeface will look like, now it looks a bit confusing with all the different Gill Sans written at the sub heading. For the last page, should add a rollover to the social media icon to let readers know it is clickable.
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REFLECTION
Experience
Week 11
I was very lost as I didn't how to start. I looked up for some references, and some tutorials for interactive design to study more before I actually start to construct, focusing just on the layout and navigation first.
Week 12
Learning a new tools - Button and Forms. It was quite confusing for my first time.
Week 13
After manage and understand the function of the buttons, I worked smoothly and added a lot more interactive pages.
Observation
Week 11
Focusing just on the layout, it is quite challenging for me as I always wanted to make a lot of different stuff into my design. Trying out different types of layout, images and vector, but seems like images fit more to my design instead of creating vectors.
Week 12
Adding interaction into layout this week, notice that the tutorials on Youtube was quite limited, but learning the basic for the buttons made me create my own ideas.
Week 13
It really gives the brand guideline a little fun after adding interaction, instead of just plain and bland.
Findings
Week 11
It is quite challenging on the layout design, but it really gives me a lot of motivation to create a good guideline for my future use.
Week 12
I find that the interactive buttons are somehow not working sometimes when I open it in other applications, but it is working find in Indesign preview. I need to keep re working on the buttons to make it work.
Week 13
The interactive brand guideline makes the overall design looks more professional and I find that it is very useful for my future use.
Important - The grid system helps align page elements based on sequenced columns and rows. We use this column-based structure to place text, images, and functions in a consistent way throughout the design. Every element has its place that we can see instantly and reproduce elsewhere.
Purpose: What’s the purpose of the magazine/layout you are working on? Is it image-based, story-based, formal, funny? etc.
Balance: Make sure your content is evenly distributed over the page/spread. Don’t put too much in one part of the page/spread. Unbalanced layouts will feel uncomfortable and lose viewers interest.
Hierarchy: Do the right pieces of information stand out? Establish what is the most/least important information for a viewer and indicate the levels of priority visually.
Readability: Is the text easy to read? Watch out for your point size and the font you use. Colour choice is also crucial, making sure that there is enough contrast between the copy and the background.
Layout and composition are the foundations of good insight communication.
The psychology for layout design -
Similarity
We group similar objects to make sense of the world around us. For example, this could be grouping things of similar color, shape, scale, typeface, or even types of information on a page.
Continuation
The eye visually identifies information by following things. For example, we read text best in a line.
Closure
Complete shapes or layouts are the simplest things to improve visual perceptions.
Proximity
The composition of lots of objects manipulates the message of the whole image. If you have text boxes that all relate to each other or are the opposites of each other, the placement is crucial depending on what message you want to give.
Order
There must be an order and hierarchy to your layout. Otherwise, there will be visual anarchy. Therefore, we group types of text into headlines, subheads, and body text. Also, if there are too many groups the audience will get visually lost and won’t be able to decode the meaning of the document.
Text design is the field of activity surrounding the structuring and design of a text. The study was conducted by Sabina Sieghart. The design researcher investigated the question of how macrotypography influences the comprehensibility of a text.
Macrotypography is the overall visual impression of a text. This includes, for example:
-Font
-Font size
-Paragraphs
-Headings
-Alignment
-Use of images, tables or graphic elements such as lines, boxes, etc.
A book's cover design is the window into its story, and might be the reason a reader first picks it up. The art of conveying an entire manuscript into a single image, and making sure it's targeting the right audience.
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