Brand Corporate Identity - Task 3
NAME: SARAH CHEONG YINSHI
I.D: 0354962
COURSE: BDCM
WEEK 7 - WEEK 10
17/05/2023 - 09/06/2023
MKT 62404 - BRAND CORPORATE IDENTITY
MIB :
WEEK 6 / PROGRESS / RESEARCH
Then I wrote the data for my brand before start constructing:
Before the task were given, I started to look for inspiration and references on Pinterest to gather ideas and to match the style of my logo. Also to study how other designers applied their designs and brands.
Figure 1.1 - Pinterest references
Then I wrote the data for my brand before start constructing:
Figure 1.2 - Brand data
WEEK 7 / PROGRESS / STATIONERY
My first draft for my stationery :
Figure 1.3 - Stationery progress
Unfortunately, the color palette were not very suitable for my brand, I received feedbacks and tried to change my color palette.
Figure 1.4 - Colour exploration
I start to construct my stationery design, and test print to see if the font size is ok, and the overall look for the use of fonts and placement. My final chosen colour palette for my design will be Green, Beige, Grey.
Figure 1.5 - Final logo
Figure 1.6 - Namecard layout
Figure 1.7 - Final color stationery
My collaterals I need is a tag for people that tells if they need a listener or wants to be alone, my first trial the text placement was not very balance, and I have a typing error.
Figure 1.8 - Tag info
Then I refined immediately and it looks more balance now.
Figure 1.8 - Tag info refined
Figure 1.9 - coaster
Figure 1.10 - stickers
Menu:
Figure 1.11 - menu
WEEK 10 / PROGRESS / COLLATERALS
Figure 1.12 - menu mockup
I also wants to design an advertising poster to place on streets where there's more passerby or a place where It could be seen easily.
Figure 1.13 - Advertise poster
My feedback was to use reverse color logo instead of putting a background for the logo, as it will confuse that my original logo are with the background, I removed and used reverse color it looks better now.
Figure 1.14 - Advertise poster refined
WEEK 9 / PROGRESS / ENVIRONMENTAL
I started with designing the interior wall poster, that contains a short description of my brand.
Figure 1.15 - Interior poster
Figure 1.16 - Interior poster mockup
https://www.hannahfranklinstylist.com/the-new-modernity-livingetc/
Figure 1.17 - Interior reference 1
Figure 1.18 - Interior reference 2
https://australianinteriordesignawards.com/gallery/2023/hospitality-design/2P6YTMXQZJY
Figure 1.19 - Interior reference 3
Exterior source :
Figure 1.20 - Exterior reference
WEEK 10 / FINAL SUBMISSION
Brand Positioning Slides :
Figure 1.21 - Brand positioning slides, PDF
Applications compile :
Figure 1.22 - Applications compile slides, PDF
Stationery :
Figure 1.23 - Namecard + Visuals
Figure 1.24 - Letterhead
Figure 1.25 - Envelope
Figure 1.26 - Invoice
Collaterals :
Figure 1.27 - Coaster
Figure 1.28 - shirt & cup
Figure 1.29 - stickers
Figure 1.30 - Tag info
Figure 1.31 - Menu
Digital Presence :
Figure 1.32 - Instagram
Figure 1.33 - Website
Figure 1.34 - Exterior
Figure 1.35 - Interior
Figure 1.36 - Advertising poster
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FEEDBACK
Week 7
Colour combination with orange doesn't fit my brand, I have to select another color palette that suits to show case my brand vibe, orange gives a very strong tone more towards foods. My font choice will be Gill sans and Futura for body text, final choice will be Gill Sans. Check on my use of font on stationery, I mixed up my font. My test print seems ok with the font size.
Week 9
The info tag has grammar error, text is too strong, weird spacing. Adjust my spacing. Can go for interior reference 1, suits more on my brand.
Week 10
Everything looks fine and good to submit ! ✌
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REFLECTION
Experience
Week 7
I am super excited to get to design the collaterals for my own brand. First to start up with stationery design, I had experience on designing stationery for other different brands outside but It was fun to do my own design with my preferred style.
Week 9
The most challenging part for this week is to find environmental that suits my brand, especially the interior for it.
Week 10
I would say I really enjoy this module, even before starting this class I was looking forward to it! As it is not my first time getting in touch with Brand Corporate, I am so excited that this time I get to do what I want and come up with my own brand.
Observation
Week 7
I feel like my colour usage is still not strong enough, the use of colour combination can be improved. Stationery text font can be more aware whether I am using the correct font for all the body text.
Week 9
Scrolling through for references made me learn a lot from other designers how they incorporate
their design on collaterals and environment, a lot of creative ideas that I haven't seen and tried.
Week 10
The look and feel combination of my logo with environmental and collaterals hade a similarity after refinement and tutorial session with lecturer. It speaks my brand and bring out the vibes of it.
Findings
Week 7
The font choice made me realise that it makes a huge difference and feel when applying to a design.
Week 9
Manage to find a lot of designer interior website while looking through Pinterest.
Week 10
The design of environmental also make a huge difference on speaking my brand.
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