Creative Brand Strategy - Final Compilation & Reflection

NAME: SARAH CHEONG YINSHI                                                                                                        I.D: 0354962

COURSE: BDCM

WEEK 6 - WEEK 14

04/10/2023 - 00/00/2023

GCD 61404 - PUBLISHING DESIGN

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INSTRUCTIONS

Task 01 : Case Study & Campaign Proposal

Task 02 : Ideation & Design Direction

Task 03 : Campaign Branding

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FINAL SUBMISSION

Task 01 : Case Study & Campaign Proposal

Week 01 - Week 04 (30/08/2023 - 20/09/2023)

Task 1(A) : Case Study

Figure 1.1 Task 1A

Task 1(B) : Campaign Proposal

Figure 1.2 - Task 1B

Task 2 : Ideation & Design Direction

Week 04 - Week 06 (20/09/2023 -04/10/2023)

Figure 1.3 - Task 2

Task 3 : Campaign Branding

Week 06 - Week 13 (04/10/2023 -22/11/2023)

Figure 1.4 - Task 3

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REFLECTION

Experience

Very fun module and a great experience on creating a campaign for a specific city. I enjoyed it a lot! This had make my brain thinking about ideas in my head during any time of the day. It was quite tough when it first started, but getting more to the end, I started to have more confidence on my work. Working on the video is the difficult part for me as it's hard to search for sources, also to include the campaign's design into it.

Observation

Scrolling through tons of reference and observe all the city's campaign branding gives me a better understanding of the task. It has to be a unique style for a specific city. To be eye catching, and need to make it recognisable and remembered by everyone around the world.

Findings

Rather that finding a style to fit the campaign, the part that it is tough is I find that a style to fit a city is not enough, it must be unique and catchy, that will make audience think of the city by just looking at the design. 

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THANK YOU!

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