Advanced Typography - Final Compilation & Reflection

NAME: SARAH CHEONG YINSHI

I.D: 0354962

COURSE: BDCM

WEEK 1 - WEEK 14

01/09/2022 - 30/12/2022

Advanced Typography - Final Compilation & Reflection

LINKS :

TASK 1 : Typography System / Type & Play

TASK 2 : Key Artwork & Collaterals

TASK 3 : Type Exploration & Application

INSTRUCTIONS 

SUBMISSIONS

TASK 1 : EXERCISE 1 - TYPOGRAPHY SYSTEMS

WEEK 1 : 31/08/2022

FINAL SUBMISSION

Fig. 1.1 Axial System

Fig. 1.2 Grid System

Fig. 1.3 Radial System

Fig. 1.4 Dilatational System

Fig. 1.5 Transitional System

Fig. 1.6 Bilateral System

Fig. 1.7 Modular System

Fig. 1.8 Random System

Fig. 1.9 Final Task 1 - Exercise 1: Typographic Systems - PDF 

Fig. 1.10 Final Task 1 - Exercise 1: Typographic Systems with Guides - PDF 

TASK 1: Exercise 2 - TYPE & PLAY 

Part 01 : Finding Type

PROGRESS-

Fig 2.1 Finding Type - compiled progress 1

Fig 2.2 Finding Type - compiled progress 2

Fig 2.3 Finding Type - compiled progress 3

FINAL-

Fig 2.4 Finding Type - Final Refinement

Fig 2.5 Finding Type Compilation - PDF

TASK 1: Exercise 2 - TYPE & PLAY 

Part 02 : Type & Image

Progress - 21/9/2022

Fig 3.1 Reference 1

Fig 3.2 Reference 2

Fig 3.3 Reference 3

Fig 3.4 Progress 1

Fig 3.5 Progress 2

Fig 3.6 Progress 3

Fig 3.7 Progress 4

Fig 3.8 Progress 4

Fig 3.9 Progress 5

1ST ATTEMPT

2ND ATTEMPT

Fig 3.10 Final Type and Image Compile

TASK 2 : Type & Play

Part 01 : Key Artwork

Progress -

Fig 4.1 Key Artwork Sketch 

Key Artwork

Fig 4.2 Final Key Artwork

3D Effect

Fig 4.3 Final Key Artwork 3D

IG Feed-Collaterals

View Instagram Profile

Fig 4.4 Final IG Feed - Collaterals

Gif-4 Seconds

Fig 4.5 Final Key Artwork GIF - 4seconds

Fig 4.6 Final Key Artwork & Collaterals - PDF

TASK 3: Type Exploration & Application

Font File : Link

Fig. 5.1  Final Type Design - "SOWOOZOO"

Fig. 5.2  Font Display - "SOWOOZOO"

Application 1 - Merchandise (Tickets, Stickers, Album)

Fig. 5.3  Application - Tickets, Stickers, Album, CD

Fig. 5.4 Application - Ticket

Fig. 5.5 Application - Stickers

Fig. 5.6 Application - CDs

Fig. 5.7 Application - Album

A

pplication 2 - Poster

Fig. 5.4  Poster "SOWOOZOO"

Fig. 5.4 F

inal 

Task 3: Type Exploration and Application - PDF

REFLECTION

EXPERIENCE

A very freedom module I guess. We can explore any styles and direction we like, we don't have many chance to do so, so I really enjoyed that I can do any styles I want. It make this module fun and not so boring. I get to explore on different types of design styling ! Also I had the chance to design a lot compare to other modules, rather than just following the rules and layout. My favourite task among the module is Type and Play where I can create my key artwork and collaterals with any designs I like. I also learned a lot of new skills during this 14 weeks.

OBSERVATION

What I notice is that for my first task, I am not very good at creating a nice layout. Spent some time figuring and adjusting my layout for Task 1, search for a lot of reference to learn and understand each layout system. Overall, I am still very picky on design styling, I always hesitate on deciding what I want to do, because I wan everything included to my design. For example my Task 3 Finding Type, after scrolling through a lot of different fonts, I am interested in doing all kinds of style rather than just 1, that's why I did 2 different font type which I am not satisfy with the first one. 

FINDING

First to mention is the IG feed design for Task 2. It may look easy and just posting images on IG, but the sequence of the feed makes a huge difference on the visual. Like the colour combination and white space. I need to try out few different sequence to see which one looks more comfortable. For the key artwork Gif, I realise that making an animated logotype is not easy ! I need to be very familiar with the tools with After Effects so that I can complete it smoothly.